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Title: Transformation of museum product
Authors: Vishnevskaya, E. V.
Koroleva, I. S.
Slinkova, O. K.
Klimova, T. B.
Grigorenko, S. E.
Keywords: museums
museum product
museum activities
social portrait
information technologies
development strategies
Issue Date: 2020
Citation: Transformation of museum product / E.V. Vishnevskaya, I.S. Koroleva, O.K. Slinkova [et al.] // Espacios. – 2020. – Vol. 41, N 15. – P. 13-21.
Abstract: Today, each museum needs to develop an active strategy of market development, which is preceded by a comprehensive analysis of potential consumers of the museum product, on the basis of which the directions of development will be proposed. The conducted research allowed us to reveal a number of problems which are connected with necessity of transformation of the museum product providing satisfaction of visitor’s requirements and, at the same time, increase in the income of the museum
Appears in Collections:Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages)

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