Comparing the same stimulus associative fields fixed in different historical periods : technique application case study

Abstract

The data of an associative experiment can be consolidated in the form of an associative dictionary which is a unique research tool helping to describe collective “ordinary” consciousness of native speakers, public “mental climate”. It should be noted in this regard that “the interest in the study of the dynamics of language consciousness on the material of comparative analysis of the associative fields dif-fering in the time of fixation has grown nowadays”