| DC Field | Value | Language |
|---|
| dc.contributor.author | Pogoreliy, M. Yu. | - |
| dc.date.accessioned | 2021-07-15T10:30:40Z | - |
| dc.date.available | 2021-07-15T10:30:40Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.citation | Pogoreliy, M.Yu. Considering some behavioral economic issues concerning the dilemma of customers buying smartphones / Pogoreliy M.Yu. // Научный результат. Сер. Социология и управление. - 2015. - Т.1, №2(4).-С. 29-32. | ru |
| dc.identifier.uri | http://dspace.bsu.edu.ru/handle/123456789/43349 | - |
| dc.description.abstract | The author has developed criteria for assessment of the smartphone, which were presented in the questionnaire. The author uses a survey to research the consumer preferences. The respondents rated the products of such brands as Acer, Apple, Dell, HP, Lenovo, MSI (does not manufacture smartphones), Samsung, producing smartphones. The author processed the results with the help of MS Excel. The author has formulated conclusions in accordance with the results of the conducted research | ru |
| dc.language.iso | en | ru |
| dc.subject | economy | ru |
| dc.subject | economy of the organization | ru |
| dc.subject | marketing research | ru |
| dc.subject | customer | ru |
| dc.subject | Customer’s Dilemma | ru |
| dc.subject | behavioral economics | ru |
| dc.subject | questionnaire | ru |
| dc.subject | JKa homogeneous group | ru |
| dc.subject | respondents | ru |
| dc.subject | brands | ru |
| dc.subject | scale | ru |
| dc.subject | rating | ru |
| dc.subject | assessment criteria | ru |
| dc.subject | values of the criteria | ru |
| dc.title | Considering some behavioral economic issues concerning the dilemma of customers buying smartphones | ru |
| dc.type | Article | ru |
| Appears in Collections: | Т. 1, вып. 2
|
