Folk crafts as an innovative factor of tourism development in the region (using an example of Voronezh region)=Народные промыслы как инновационный фактор развития туризма в регионе (на примере Воронежской области)

Abstract

In the modern conditions of globalization and the ambiguity of the national identity of countries, one can see an increasing interest in the cultural material and non-material heritage. This is primarily due to the fact that Russian regions are experiencing an adverse period in the development caused by external sanctions. It has led to the fact that tourists are now seeking opportunities for recreation on the territory of Russia. And in this case, folk artistic crafts can be a factor in attraction of the tourist flow in any of the regions of Russia. Folk artistic crafts are a recognized part of the national culture