http://dspace.bsu.edu.ru/handle/123456789/39099| Title: | Formation of a tourism brand of Rostov region for foreign tourists |
| Authors: | Kedrova, I. V. Karic, L. V Pavlenko, E. V. Koshel, T. V. |
| Keywords: | economy economics of tourism training of a guide tourism in Rostov Region tourist branding bilingual environment voice communication Rostov region |
| Issue Date: | 2015 |
| Citation: | Formation of a tourism brand of Rostov region for foreign tourists / I. V. Kedrova [et al.] // Научный результат. Сер. Технологии бизнеса и сервиса. - 2015. - Т.1, №2.-С. 81-89. - Refer.: p. 88-89. |
| Abstract: | The authors of the article focus both on aspects of Linguocultural training of professionals to work with foreign tourists and on the problem of the choice of the tourism brand of Rostov Region, its historical stages, as well as the issue of the lack of a systematic approach to its formation |
| URI: | http://dspace.bsu.edu.ru/handle/123456789/39099 |
| Appears in Collections: | Т. 1, вып. 2 |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kedrova_Formirovanie_15.pdf | 246.13 kB | Adobe PDF | View/Open |
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