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Please use this identifier to cite or link to this item: http://dspace.bsu.edu.ru/handle/123456789/21448
Title: Scrutinizing the consumers preferences of Smart Watches as the prerequisite for substantiating the need for a social element in marketing research
Authors: Pogorelyy, М.
Keywords: economy
marketing research
market
customers
global information revolution
digital technology
IT technology
IT companies
watch
smart watch
market segments
marketing
concept Marketing- mix
4Ps model
smartwatchp
assortment
brands of watches
smartwatch market
Apple Watch
respondents
Issue Date: 2017
Citation: Pogorelyy, М. Scrutinizing the consumers preferences of Smart Watches as the prerequisite for substantiating the need for a social element in marketing research / М. Pogorelyy // Research Result. Sociology and Management. - 2017. - Vol.3, №4.-P. 60-69. - DOI: 10.18413/2408-9338-2017-3-4-60-69.
Abstract: The author determines the problem on the basis of the final financial result of the company's activities. The author takes into account the capitalization of the company, as a factor. The author pays attention to the analysis of the company “Slice Intelligence” regarding Apple Watch. On the other hand, the author relies on numerous works in the field of marketing mix. The author formalizes his own judgments about the current state of the watch market. The author narrates about the questioning of the respondents. This article contains data from a survey of respondents' preferences concerning the smart watch market. The author analyzed these preferences. The author formulates conclusions in accordance with the conducted research. The conclusion about the need to take into account personal preferences takes place. The results of these studies indicate the necessity to use the social economy
URI: http://dspace.bsu.edu.ru/handle/123456789/21448
Appears in Collections:Научный результат. Сер. Социология и управление

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