Skip navigation
BelSU DSpace logo

Please use this identifier to cite or link to this item: http://dspace.bsu.edu.ru/handle/123456789/12634
Title: Considering some behavioral economic issues concerning the dilemma of customers buying smartphones
Authors: Pogoreliy, M. Yu.
Keywords: economy
economy of the organization
marketing research
customer
Customer’s Dilemma
behavioral economics
questionnaire
JKa homogeneous group
respondents
brands
scale
rating
assessment criteria
values of the criteria
Issue Date: 2015
Citation: Pogoreliy, M.Yu. Considering some behavioral economic issues concerning the dilemma of customers buying smartphones / Pogoreliy M.Yu. // Научный результат. Сер. Социология и управление. - 2015. - Т.1, №2(4).-С. 29-32.
Abstract: The author has developed criteria for assessment of the smartphone, which were presented in the questionnaire. The author uses a survey to research the consumer preferences. The respondents rated the products of such brands as Acer, Apple, Dell, HP, Lenovo, MSI (does not manufacture smartphones), Samsung, producing smartphones. The author processed the results with the help of MS Excel. The author has formulated conclusions in accordance with the results of the conducted research
URI: http://dspace.bsu.edu.ru/handle/123456789/12634
Appears in Collections:Научный результат. Сер. Социология и управление

Files in This Item:
File Description SizeFormat 
Pogoreliy_Rassmotrenie_15.pdf126.7 kBAdobe PDFView/Open
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.